Content calendar
A planned month rather than a scramble: themes, formats and posting cadence agreed in advance, visible to your team, with room left for whatever actually happens in the business.
Social & content
Social media management in Dubai
Social handled as a system rather than a chore: the calendar, the writing, the publishing, and the tooling behind it — schedulers, dashboards and integrations we build ourselves when the off-the-shelf option does not fit.
The chore nobody owns
Social media in most small Dubai businesses is somebody’s fifth priority. It runs in bursts — eleven posts in a good month, then three weeks of silence while a project ships. Nobody can say what worked, because the record lives across a phone gallery, a WhatsApp group and one person’s memory.
Agencies solve the consistency problem and introduce a different one: the posts arrive on time and sound like nobody who works at your company. The person writing has never used the product, so the content stays at the level of a caption competition. Meanwhile the actual bottleneck is usually operational — approvals, asset handoff, and the fact that publishing to four channels means opening four apps.
Both problems are engineering problems in disguise. A calendar the whole team can see, a single approval step, assets in one place, scheduled publishing, and reporting that assembles itself. Where an existing tool covers that, we use it. Where it does not, we build the tool — which is the part most social providers cannot offer at all.
What's included
Everything in the fixed quote
Writing and publishing
Captions and copy written by someone who understands what you build, then scheduled and published across your channels — Instagram, LinkedIn and wherever else your customers actually are.
Social applications
Custom schedulers, approval dashboards, content libraries and channel integrations built as software when the off-the-shelf tool cannot handle your workflow or your team size.
Community management
Comments and direct messages answered within a defined response window, with escalation rules for anything that should reach a human on your side rather than a scheduled reply.
Reporting that assembles itself
Reach, engagement and follower movement pulled automatically into one monthly view, with a short written read on what the numbers actually mean and what we would change.
Web content and strategy
The same discipline applied to the site: service pages, landing copy and article programmes, structured so they read well to a customer and cleanly to a crawler.
How it's delivered
The same five steps, every time
- 01
Discovery call
We scope exactly what you need, and what you don’t. No pitch deck, no upsell — a conversation about the actual problem.
30–45 min - 02
Proposal & timeline
Fixed scope, fixed price, no surprises. You know what you are getting and when before anything is built.
2–3 days - 03
Build
You see progress, not silence, until launch. Real working software from the start, reviewed as it goes.
2–8 weeks - 04
Launch & handover
Trained on your own site, not locked out of it. You own everything we build for you — accounts, code, content.
Launch week - 05
Ongoing content & upkeep
Content, social publishing and automation upkeep as retained work once the foundation is live. Optional, never assumed.
Monthly
Proof
My Global Health
A telehealth clinic where the words carry the trust: booking flows, service pages and patient-facing copy written to be understood under pressure, not admired.
Every build, in one place
Questions
Answered in advance
Do you run paid ad campaigns?
No. Media buying sits outside our licensed activities, so we do not run or manage paid advertising. We handle organic social, content, publishing and the software behind it, and we are happy to work alongside whoever runs your paid media.
How many posts a month?
Agreed per engagement rather than sold as a fixed package. Most retainers land between twelve and twenty-four posts, weighted toward the channels that actually reach your buyers instead of spread evenly for the sake of the invoice.
Can you build us a custom scheduling tool?
Yes — that is the part that separates this from a typical social service. If your approval flow, team structure or channel mix does not fit an existing product, we build the tool and you own it.
Do you write in Arabic?
We deliver bilingual EN/AR content programmes for clients who need them, with the Arabic written rather than machine-translated from the English.
Is there a minimum commitment?
Retained work is monthly and cancellable each month. It is offered once the foundation is live and never assumed as part of a build quote.
Tell us the problem, not the spec
One conversation, one honest scope, one fixed quote. You brief the founder directly and hear back within a working day.
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